Founder and Managing Director of HomeXperts Sussanne Chambers has a regular column in franchise magazine ‘Elite Franchise.’ Every month she gives us a valuable insight into the franchise industry and business ownership.
This month, Sussanne focuses on ‘Innovation’. She mentions that her inspiration for this piece came from a development in the HomeXperts franchise, so look out for that. With all of her articles, Sussanne aims to offer potential franchise owners advice and tips before they invest. Therefore, she suggests that you should ask your franchisor about their plans for the future and how they intend to develop with the industry they’re in.
“During the recruitment process, I am rarely asked about innovation by potential franchisees. But it is one of the most important questions you can ask, especially as the past is littered with the marketing material of franchisors that failed to innovate. This has a profound effect on the franchisees that are left high and dry in the wake of their failure.”
You can read the full article on the Elite Franchise Website, listed below: